Same Company. Same Name. Same Vision.
“Pepeq educated us how we can leverage social media for our business. Before that I thought Facebook was just for kids socializing on the Web. Today, our customers are engaging us more on our community sites. But the biggest surprise, our Website traffic has increased and the source of the new visitors……our community sites!”
- Joanna Stevenson, Communications Manager of Corl Exclusive
In this day and age, companies are no longer faceless entities that provide goods and services to those who need them. Social networking sites like Facebook, YouTube, LinkedIn, and Twitter allow your company to reach out to customers and partners and create a more personal relationship
Although more and more companies are using social networking Websites, there are still many businesses that don’t understand or trust social media to generate tangible benefits.
Here’s what business customers are saying according to an R2Integrated Survey of 296 Companies:
Businesses that remain on the sidelines of Social Media are getting left behind and are losing opportunities to competitors who have embraced it. Whether you’re a novice at social networking or an expert blogger, we highly recommend incorporating social media in your overall marketing and communications strategy.
You can leverage social media for your business in several different ways. You can start small by simply sharing company photos and videos, for instance, to personalize and “humanize” your company image. Another low risk use case is to create a listening strategy by joining the social networking sites where your customers are in order to proactively listen to what your customers are saying about you, your products and services, as well as trends in the marketplace.
As you get more comfortable using social media, in addition to listening, you can engage customers and solicit their input for market analysis and product validation. Then when you’re ready, you can actively participate in online discussions and forums to promote your products and services, events and special deals to create buzz and attract site traffic.
When you can effectively leverage social media for your business, you will benefit from marked improvement in customer satisfaction through enhanced interaction and increased revenues from higher conversions of visitors to customers.
As a business, social network Websites allow you to express more than just a place to share pictures and what you’re doing that day. They allow you to create thought provoking conversations around your brand and to generate buzz around your latest products/services. As we develop your social network profiles with you, we help you decide what kind of personality you want your company profile to present as well as what kind of content will be relevant to your target audiences.
If your company is struggling to figure out how sites like Facebook and Twitter works, or if you’re unsure how these sites can be used in business, our expert staff can help. With many years experience using social media, we can help your company define a social networking strategy that is right for your business, have a strong presence in the top social networking sites and leverage social media to bolster your company’s image, generate sales, and improve customer satisfaction.
